Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. CEO Advisors and its public relations partners will work assertively with companies and personalities to garner top tier traditional TV, radio, print and online interviews as well as execute blogger outreach. The firm will negotiate, coordinate and spearhead the TV and radio satellite tours, both “earned” and “paid,” essential for clients to compete in today’s overcrowded media landscape. Prior to the booking, CEO Advisors’ staff will create messaging, craft press materials, and media prep the client so that they are ready to take the spotlight. In the world of Twitter, Snapchat, Facebook and Instagram, CEO Advisors will work seamlessly with the client to condense multiple pages of jargon into smart sound bytes, accompanied by visual assets that will clearly resonate over multiple demographics, all without compromising the integrity of the brand.